Yesterday Andy picked up a copy of Bicycle Times (and then later got a Zinio subscription) and I spent a few minutes flipping through it but I didn’t get far because this ad stopped me in my tracks. As a photographer, this image really appealed to me. I love the humor in it and the use of the animals. I immediately started wondering about it and dissecting it. Who was the photographer? How much of it was composited? Was the fox real? It looked too believable to be a stuffed one, and the hand placement around the tail and the fox’s body position also looked too believable to have been digitally added later.
So this morning, it was a nifty coincidence that Houndstooth Road tweeted about the exact same ad. The Brooks website posted about this campaign back in March, complete with a behind the scenes video.
I thought I’d repost it here for anyone else who likes this sort of thing. We recently put Brooks saddles on our PUBLIC Bikes, which were a huge improvement. Andy took a lot of photos and will have a post coming soon.